Typography
Rivers- gaps in text through word placement
Legibility- every individual character in the font is distinguishable and able to be read at any size
Readability- refers to comprehension, the text should be done so you can read it with ease
This image shows both good and bad examples of legibility and readability.
The good example of legibility shows evenly spaced, sized text in a clear sans serif font. This makes it easy to read as it is able to distinguish every character.
The bad example however is difficult to read as the font
For readability, the good example is a serif font, at a good size which makes it easier to read. It also looks more relaxed.
Font Families:
- Serif- characters end with lines- preferred by older audiences, associated with formal settings
- Sans Serif- characters that don't end with lines- preferred by younger audiences
- Script- cursive fonts
- Decorative- used in advertising and posters
The text on this advert is in a sans serif font. This shows that the poster is targeting a young audience, which may be as they are more likely to buy this product as Apple is one of the most popular brands for mobile phones. Sans serif text is suitable for the advert as the fonts in this family seem more modern, as well as direct. The roundness of the font also matches the sleek and clean look of the phone, and adds a bold and dramatic yet simplistic tone.
The serif font on this poster makes the statement look bold and confident, as well as elegant. This is important as the poster promotes body positivity for larger body types in women, so it shows their determination, pride, acceptance and confidence in themselves. The font is clear and readable as each letter is distinctive, adding emphasis to the poster.
Font families- a group of fonts that compliment and work well with each other
These font families look appealing to me as they are all decorative fonts which I could possibly use in future projects.
They are all mostly legible and readable, and each font has an individual style.
I also like them because they're all sans serif, which appeals to a younger audience and looks simplistic and modern.
They look fun and are aesthetically pleasing to the eye.
They are all mostly legible and readable, and each font has an individual style.
I also like them because they're all sans serif, which appeals to a younger audience and looks simplistic and modern.
They look fun and are aesthetically pleasing to the eye.
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